How to read for a TV Commercial Audition
E-N-E-R-G -Y! The most important thing to do at a Commercial audition is to “check” your energy. Commercials often advertise how the product they are pitching will solve your problems in life–whether enticing you purchase a car, insurance or the latest shampoo and condition. How? Well, if drive the right car, you’ll gain status from your friends, employees or romantic interests. If you use the right shampoo, you smell good, look good, feel good and attract others. Notice how no one dies in a commercial? That’s because no one wants their product to be pitched that way!
In the video above, watch Adelaide and Elyse (who are students in my acting class at 3-2-1- Acting Studios) project their excitement for the product in their first take of a cold reading! They were given 10 minutes to prepare, then had to perform on-camera! After their first take, they receive coaching to improve their performance.